We believe that it should be a pleasure to be a pension customer, rather than an ordeal. And just because a pension is made for your old age, it doesn’t mean that we have to be old fashioned.
We offer company pensions for a new generation. Digital pensions where mind numbingly boring meetings are replaced with counselling in our app. So, you can sign in and sign up whenever you’ve got time. A pain free pension solution that’s so flexible it will adapt to the way you run your company. A pension solution written without the usual gibberish and jargon, that takes your needs seriously and is there to help you – whenever you need it. A pension experience created to meet your needs on your terms.
Until Grandhood was founded in 2017, the pension industry had been stuck in the past, and slowly gathering dust. Traditionally the industry has focused on developing, keeping, and creating great retirement offers for large company pensions. This meant that many Danes have been rejected by the traditional pension providers because they are employed in small companies. This has resulted in around 400,000 Danes not having a pension, and smaller companies being unable to offer their employees the security of a pension or health and accident insurance. A big disadvantage in a competitive employment market.
We are working to bring pensions to all workers. We believe that everyone should have the opportunity to receive a pension regardless of the size of the company you are employed in. It shouldn't be a disadvantage to live out the dream of starting your own business, and we all know the importance of having a pension, if you wish to have the same standard of living that you have enjoyed your whole working life, especially as the state pension alone is not enough to live as you’re used to.
But just because you only use your pension when you are older, we think it is important that the experience of having a pension isn’t old-fashioned. We want our customers to think of their pension while they are young, take positive action to engage with us… no matter the size of the company they work in. Therefore, we have brought pensions into the digital age, making the process interesting, engaging, and simple. By doing so we hope more Danes will start to take an early interest in their pension. This is why we created Denmark's first digital pension solution, based on you and your needs, and set new standards for what a pension can be.
And we will continue to improve the experience of having a pension. Continue to develop our products so that we always have a solution that meets the needs of your business. Keep working until all Danes get a pension, because we believe that everyone deserves to look forward to growing old.